Public ClassesChefs' Training Program
Natural Gourmet Institute for Food & Health

Terry Frishman, M.B.A. from Columbia University Graduate School of Business, is a creative food marketing and business consultant.  She has won many awards successfully managing businesses and launching products for Kraft General Foods Corporation and Newsweek International and has taken start-up culinary businesses to the next level.  Terry has served as a director on various boards and teaches food business classes, seminars, and workshops through her company Creative Marketing Workshops. Her website is


How to Launch & Market a Food Product

Do you dream about taking a favorite recipe to market? How would you go about it? Learn about trends in the specialty and natural foods industries and how to effectively produce, package, and sell your winning recipes. Topics include analyzing your market; what it takes to be successful; the importance of packaging, label requirements and production; how to work with food technologists, distributors and brokers; product liability insurance; direct sales, merchandising and marketing. You won't want to miss this class!

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Instructor: Terry Frishman
  • Tuesday, June 24, 6:00 pm - 10:00 pm
    Space AvailableClass Code: 95_SS14

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